Our Mission:

The Carlsbad Village Association (CVA) is a non-profit dedicated to driving the ongoing improvement of Carlsbad Village. Our mission is to enhance the area's business, cultural, and community vitality, positioning it as a premier destination.

Our Vision:

The Carlsbad Village Association (CVA) is committed to positioning Carlsbad Village as a vibrant, welcoming destination for shopping, dining, leisure, and entertainment. To achieve this, CVA will:

• Promote Carlsbad Village as a walkable, user-friendly destination
• Celebrate and preserve the unique character and historic significance of downtown
• Support the local economy through high-quality, accessible events
• Encourage a diverse business environment where all types of businesses can thrive
• Provide educational programs to help businesses grow and sustain a thriving community
• Partner with organizations that share a commitment to Carlsbad Village
• Strengthen relationships among the City, residents, and businesses
• Advocate for ongoing improvements to downtown streetscapes, facades, and pedestrian-friendly features