Howl-O-Ween at Pure Project: A Costume Party for Your Four-Legged Friends
Blog Post - October 26, 2026
Category: What's New
Halloween isn’t just for humans! This Thursday, October 29, Pure Project is inviting dogs and their humans to celebrate spooky season with its annual Howl-O-Ween Costume Party, complete with creative costumes, friendly competition, and prizes for the best-dressed pups. The festivities will take place at Pure Project Carlsbad Village, 2825 State Street, making it the perfect excuse to dress up your four-legged friend and enjoy an evening out in the Village.
The fun begins at 6:00 PM with costume contest check-in, followed by the official competition at 6:30 PM. Whether your pup is sporting a hilarious homemade outfit, a spooky ensemble, or something completely unexpected, every costume has a chance to impress.
Judges will be looking for standout costumes in three categories: Humor, Originality, and Creativity. Three winners will be selected at each taproom location, with prizes including:
- First Place: $50 Pure Project gift card and choice of dog merchandise item
- Second Place: $25 Pure Project gift card and choice of dog merchandise item
- Third Place: Choice of dog merchandise item
Of course, you don’t need a costumed canine to join the fun! Stop by to cheer on the contestants, admire the adorable outfits, and enjoy Pure Project’s craft beers while soaking up the Halloween spirit.
With Halloween just around the corner, this is a fun opportunity to celebrate with fellow dog lovers and see some of the Village’s cutest residents dressed for the occasion. Grab your pup, get those costumes ready, and head to Pure Project this Thursday for a howling good time!
