CVA Community Member, Visit Carlsbad, is a nonprofit organization self-tasked with developing and maintaining marketing programs to further develop tourism in California. This organization was previously known as the California Travel & Tourism Commission before its reorganization.
Working with organizations such as Visit California, the California Travel Association, and the US Travel Association, among others, Visit Carlsbad has its pulse on all things related to the travel and hospitality industries. They are funded by a TBID (Tourism Business Improvement District) through an assessment on lodging stays within Carlsbad.
As the City of Carlsbad’s official Destination Marketing Organization, the mission of Visit Carlsbad is to partner with the tourism and hospitality industry by protecting and nurturing the destination brand and to deliver additional spending by leisure and conference visitors, leading to enhanced community economic vitality and quality of life.
“Carlsbad hotels of all sizes are experiencing very good occupancy that will take us through summer and right into the holiday season,” said Mark Rudyck, Interim Executive Director for Visit Carlsbad. “This bodes well for the overall recovery for not only our hotels but for all businesses in Carlsbad. This increase in occupancy is exactly what we’ve been working towards for many months through our Carlsbad Is Calling campaign and is largely due to our local drive market vacationing in Carlsbad. Next year with the return of our international travelers and group business, Carlsbad will experience an even greater recovery.”
One way that Visit Carlsbad keeps Carlsbad “front of mind” is through dynamic videos of the destination. Several have been produced and distributed through local and regional TV stations and in print. The Carlsbad Is Calling video on Carlsbad Village (link below) is one such piece that aired locally and as far as Phoenix, AZ. Over the course of the next three weeks we will share with you the various videos that Visit Carlsbad has created to help promote our amazing destination.
Carlsbad Is Calling - Experience The Village